Course Description
Digital marketing has quickly replaced traditional marketing. It’s about creating, distributing content or brand messages via digital platforms like email, websites, social media sites, and mobile devices to create awareness of products and services. With the rise in business going digital, information about it has become significant for individual consumers to take.
Course Objectives
Whether you are a beginner, marketing professional, or business owner looking to expand your knowledge and skills, the digital marketing course has something for everyone. The Course on digital marketing can provide you with the concept of digital marketing components–email marketing, mobile marketing, PPC advertising, and SEO encompassing creative, analytical, and technical domains.. If a student takes our digital marketing course, they will be able to independently manage social media or email campaigns and work on website design. They will learn all the necessary skills and knowledge to excel in the industry.
Who can enroll?
Anyone can apply for the Course on digital marketing. A related background in this discipline is not required.
All fresher, graduates, marketing professionals, brand managers, business owners, housewives, and entrepreneurs are eligible to take up this course.
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Our Programmes
We are a one of a kind institute that solely specialises in imparting digital marketing training, taught by expert digital marketers. We have designed multiple flexible programmes to match any learners objectives. Choose from the following:
Expert Pro in Digital Marketing
6 months
4 Mock Interviews
6 Week Guaranteed Internship
100% Placement Assistance
24 Months Installment Plans
Certified Digital Marketing Program
3 months
2 mock Interviews
2 week Guaranteed Internship
10 Months Installment Plans
100% Placement Assistance
Why Choose CADD Centre?
ISO Certified
International Certificate
Google certification
Easy EMI
6 Week Internship Experience Letter
30,000+ Students trained from here
E-books access for life time
Guarantee 6 week internship with 100% placements
100% Practical Training
4+ Mock Interviews
International level training mentor
Project based training
Know Our Trainer
Leading Industry Expert and International Trainer
Trained 30,000+ Students in Digital Marketing
HR Interviewer for Google, Apple, IBM, Samsung & Mi
Digital Marketing Courses Content
The Digital Marketing course teaches students to become experts in this field. The module will teach them all they need to know about digital marketing such as what it is, why it's important and how to do it. A sort of warm-up before the actual workout!
- What is Marketing?
- How We Do Marketing?
- What is Digital Marketing?
- Digital Marketing Platforms and Strategies
- Digital Marketing Vs Traditional Marketing
- Inbound Marketing Vs Outbound Marketing
- Defining Marketing Goals
- Latest Digital Advertising Trends
- Case Studies of Digital Campaigns
This module is dedicated to Search Engine Optimization (SEO) which forms a major part of Digital Marketing. Under this, you'll be introduced to the major search engines and various aspects related to them like how they work, etc. You'll also be provided an insight into important and core SEO concepts like Keyword research and competition, on-page and off-page optimization
This module will introduce you to Google Search Console and help you understand how it works. It'll also provide a step-by-step overview of the different features, which would give you a better understanding of what Google is looking for.
- Content Marketing is essential to Digital Marketing. It involves giving potential customers what they want. The importance of Content Marketing cannot be understated.
- Under this module, trainees will gain the skills to create and execute a successful content strategy. They will cover how to gather ideas for content, how to promote that content, and how to optimize it for search engines.
- This module will explore the different strategies and techniques related to content marketing. Introduction to Content Marketing
Objective of Content Marketing Content Marketing 7 Steps Strategy Building Process Types of Content How to Write Great Compelling Content Keyword Research for Content Ideas Optimizing Content for Search Engines How to Market Your Content How to Increase Opt-In Mail List with Content Marketing Case Study on Content Marketing"
Master Local SEO, and the various concepts like local SEO ranking signals, submission to Google My Business etc., which are associated with it. Learn how to apply them practically!
What Is Local SEO?
Importance of Local SEO
Submission to Google My Business
Completing the Profile
Local SEO Ranking Signals
Local SEO Negative Signals
Citations and Local Submissions
Learn all about App Store Optimization, with this module which is a part of the Digital Marketing syllabus. Learn what ASO is, to best practices and case studies on ASO. This module teaches you how to boost your app's downloads with an ASO strategy. Learn how to rank higher on Android or iOS with the help of ASO. Contact Forms, Sliders, Elementor What is ASO?
ASO Goal ASO
Ranking Factors
ASO Best Practices
ASO Strategy ASO Case Study
- A module designed to train the trainees in creating a website. Topics include: Difference between web and the Internet, different types of web servers and websites, etc. In this module, you will also get to learn things like booking a domain name, choosing a hosting company and adding content to your site.
- Events Tracking
- This module will help trainees develop the skills they need to create a website. This is important because its essential to have an online presence. By the end of this module, they will be confident in their abilities and skilled in designing websites.
Booking a Domain Name and Web Hosting
Adding the Domain Name to a Web Server
How to Install WordPress in Your Server
Theme Selection
Theme Customization
Page Building Using Elementor
How to Install and Integrate Most Used Plugins
Woocommerce Plugin for E-Commerce Website
This module teaches the skills needed to perform SEM, including setting up an account on Google, finding and researching keywords, and creating a campaign.
The course is designed to provide the knowledge about SEM techniques. Trainees learn the basics and advanced concepts in a tailor-made module.
Introduction to Search Engine Paid Marketing
- Google Ads Account Setup
- Interface Tour and Billing
- Setting Account Structure
- Campaign Setting Ad Group
- Setup Keyword Research
- Tools Keyword Match Setup
- Understanding Ad Auction
- What Is Quality Score
- Types of Bidding in AdWords
- Ad Formats
- Ad Guidelines
- Ad Extensions
This course will teach you how to use digital advertising, as part of your overall marketing strategy. With the help of this training, you can learn the skills necessary for creating and executing online advertising initiatives.
A course that will help you to learn how to do online marketing better. We'll teach you how to set up a successful online marketing campaign, and also look at what sort of digital tools are available.
- How Display Ads Works
- Benefits of Display
- Advertising Creating a Display Campaign Bidding Strategies
- Targeting Option in Display Network
- Calculating ROI
This module will give you all the information you need to know about mobile marketing. You'll learn about how to plan and create apps, engage with people on mobile devices, and promote your website with mobile applications.
- Mobile Apps Engagement
- Mobile App Installs Campaign
- Growth in the Mobile Industry
- Promoting Site in Mobile Apps
- Benefits of Mobile Marketing
- Targeting Options in Mobile Apps
- Mobile Marketing Goals
- Mobile Ad Formats
- Reporting in Mobile Ads
This course is designed for you to learn about how powerful videos are in marketing and to create your own. You will also learn how to use videos for marketing purposes and how to attract and delight customers.
- Importance of Video
- Marketing Create a Video
- Campaign Location
- Targeting Bidding Strategies
- Creating Targeting Groups
- Targeting Options in Video
- Ads Types of Ad Formats
- Measuring the Results of Campaign
This is a module designed to help trainees learn about the art of remarketing. Topics include Manual Vs Dynamic Remarketing, Stepwise Remarketing
- Campaigns and Conversion Tracking Implementation.
- What Is Remarketing?
- Benefits of Remarketing Strategy
- Manual Remarketing Vs Dynamic Remarketing
- How to Build a Remarketing List?
- Step by Step Remarketing Campaign
- Result Analysis of Remarketing Campaign
- What Is Conversion?
- Importance of Conversion Tracking?
- Implementation of Conversion Tracking
- Result Analysis in Conversion Tracking
In this module, we have worked on providing practical skills to help you better use social media. We cover the major and popular networks. Beyond this, we will provide you with the information you need to become successful in your personal life through social media platforms. What Is Social Media Optimization?
- Smm Vs. Smo
- Benefits of Using Smm
- Social Media Statistics
- Why Use Social Media Marketing
- Social Media Strategy Dimensions in Posts SEO Analysis or Audit Reports
We teach you the strategies and techniques on how to advertise using Facebook and Instagram, so that you get the most out of your money.
We provide an online training program for individuals who are currently using the Facebook Ads Manager or Boost Post. We ensure that they have all the skills needed to take their Facebook advertising skills to an expert level.
We will teach you all the tips and tricks that you need to know about Facebook and Instagram ads. From setting up your ads to measuring the success of your campaign, we've got you covered.
- campaign, we've got you covered.
- Facebook Organic
- Facebook Account Setup
- Personal Account Properties
- Facebook Marketing Strategy
- Competition Analysis
- Facebook Business
- Page Setup Types of Business Pages Cover
- Photo Designing Increase the Likes to Page Page
- Management Options Types of Posts and Statistics Dimension in Post Creative Posts Strategy User
- Engagement Metrics
- Facebook Group
- Facebook Marketplace
- Introduction to Facebook Advertising
- Types of Promotions
- Audience Targeting
- Advanced Audience
- Targeting Bidding
- Strategies Ad Format
- Ad Dimensions and Rules Remarketing
- Campaign Strategy Pixel Setup Facebook
- Remarketing Setup
- Reporting and Analysis
LinkedIn has turned out into a platform that has become an integral part of Digital Marketing strategies, and cannot be sidelined. So, get to learn the fundamentals of LinkedIn marketing with the help of this dedicated module, and become a LinkedIn marketing expert.
- Benefits of Linkedin Network
- Create a Linkedin Profile
- Optimizing the Profile
- Recommendations in Linkedin
- Creating New Connections
- Creating Company Page
- Creating Showcase Page
- Customization of Page
- Posting Content in the Page
- Linkedin Groups
- Finding Jobs in Linkedin
- Introduction to Linkedin Ads.
- Types of Promotions
- How to Use Filters in Linkedin
- Audience Targeting
- Advanced Audience Targeting
- Bidding Strategies
- Ad Format
- Ad Dimensions and Rules
- Remarketing Strategy
- Conversion Tracking
A module that will educate people in the importance of Google Analytics. We will show them how to install analytics code on their website, set up an account and customize their analytics settings. The goal is to familiarize them with this service and make it easier for them to understand how they can use it for wise marketing decisions.
- What is Analytics? Importance of Analytics for Business
- Popular Analytics Software’s
- Key Performance Indicators [KPI] in Analytics(bounce rates, time on page / site, exit rate, conversion rate,engagement rate)
- Introduction to Google Analytics
- Installing Analytics Code in a Site
- Analytics Account Structure
- Search Appearance
- Introduction to Google Search Console
- Interface Tour of Google Analytics
- General Tools in Analytics
- Real-Time Reports
- Audience Report
- Acquisition Report
- Behavior Report
- Conversion Tracking - Goal Setting
- Settings in Analytics
The purpose of reputation management is to increase the visibility of a site in search engines and attract the maximum number of visitors. Learn about the essentials of online reputation management, such as what needs to be done in ORM, monitoring search results and ORM report generation.
In the process, students learn the skills needed to be successful in Online Reputation Management.
- What Is ORM?
- Why We Need ORM
- Examples of ORM
- Generate ORM Report
- Areas to Analyze in Orm Search Engine Results
- What We Need to Do in ORM
- Monitor Search Results
- Monitor Complaint Sites
- Reviews Monitor Sites and Blogs Monitor Social Media
- Case Study
Master the art of email marketing by learning how to create impactful advertisements that promote a business, build brand awareness, and generate trust and loyalty. If you want to make sure people read your emails, use the most powerful form of marketing--email marketing. No surprise that emails are used by the majority, and direct email marketing will result in a higher response rate and increased average order size.
- Introduction to Email Marketing
- Importance of Email Marketing
- Popular Email Marketing Tools
- Email Marketing Goals
- Introduction to Mail-Chimp
- Mail-Chimp Pricing Structure
- Account Setup and Settings
- Email Marketing Strategy
- Creating a Subscriber List
- Integration of Forms in Site
- Import Subscribers in a List
- Types of Email Marketing Campaigns Creating an Email Campaign
- What Is the Newsletter?
- Design a Newsletter Reports
This course provides information on how to make the most of Google AdSense. You will learn how to insert images, text, and video ads into your site correctly. You also learn about different combinations of advertisements as well as how to track performance. By the end of this module, trainees would be able to generate income by showing ads on their site.
- Basics of Google Adsense
- AdSense Property Verification
- Different types of Ads
- Increasing your profitability through AdSense
- Effective tips in placing video, image and text ads into your
- website correctly
- Google AdSense Policy overview
- Apply for AdSense Account help
Measures such as affiliate marketing can give your business a boost, but first you'll need to learn about it. Let's see how affiliate marketing works and what the benefits are.
This course is designed to teach the basics of starting a career in affiliate marketing or give you the expertise to help other affiliates out there. With this knowledge, including affiliate marketing into your digital marketing endeavors will become easy.
- What Is Affiliate Marketing
- How to Apply for Affiliate Marketing Network?
- How Affiliate Marketing Works
- Understanding the Dashboard
- How to Find Affiliate Niche
- Promoting Affiliate Products
- Top Affiliate Marketing Networks
- Methods of Promotions
- Affiliate Marketing Reports and ROI
- Affiliate Marketing Payment Models
We teach trainees how to generate more leads. They will learn techniques of finding and verifying leads, so that they qualify for the most out of their referrals, and convert prospects into long-lasting customers.
- Understanding Lead Generation Business
- Why Lead Generation Is Important?
- Understanding the Landing Page
- Understanding Thank You Page
- Landing Page Vs. Website
- Best Practices to Create Landing Page
- Best Practices to Create Thank You
- Page What Is A/B Testing?
- How to Do A/B Testing?
- Converting Leads into Sale
- Understanding Lead Funnel
As a part of this module, trainees will get to learn freelancing skills, which would prove beneficial to those who are looking for a freelancing career. This will be tailored towards those who are interested in learning more about the work. The training course also gives individuals the chance to work on live projects, giving them the chance to enhance their skills and have some real-world experience.
- Introduction to Freelancing?
- How Does Freelancing Works?
- How to Grab Freelancing Projects
- How to Pitch a Client for a Project?
- Freelancing Templates / Proposals
- Freelancing Quotations / Pricing / Package
- How to Work on Freelancing Projects?
- Reporting and Suggestions
- Websites for Freelancing Project
Growth Hacking Using Digital Marketing is about customer life cycle, basics of Growth Hacking, and conversion optimization techniques. It also includes case
- studies about growth hacking.
- Growth Hacking Basics
- Role of Growth Hacker
- Customer Life Cycle
- What is conversion optimization techniques
- Growth hacking case studies
Learn how to create an app for your business. You don't need to know how to code to make an Android App and you can learn how get ranked in the Google Play Store.
- Importance of App
- Benefits of Mobile App for Business
- App Creation Tool, Choose Relevant Layout
- Designing as Per Your Requirement
- How to Download Free Apk File
- Introduction to Google Play Console
- The process to Upload App in Playstore
Your gateway to get a hands on with the various social media automation softwares and tools. Automation is set to rule the world of social media. So, there is no alternative but to learn automation using tools such as Hootsuit, Buffer etc.
- What Is Social Media Automation?
- Social Media Automation/ Management Tool
- Buffer/ Hootsuite/ Postcron
- Setup Connection with Facebook, Twitter, Linkedin, Instagram, Etc.
- Add/ Remove Profiles in Tools
- Post Scheduling in Tools
- Whatsapp Marketing is a new form of traditional marketing. It is a great way to get in touch with your target audience. You can also learn about the optimal use of Whatsapp for effective advertising.
- Whatsapp Marketing Strategies
- Whatsapp Business Features
- Business Profile Setup
- Auto Replies
- How to Install Whatsapp Icon on WordPress Website
- How to Setup One-Click Chat
- How to Set Up an Initial Message
- WhatsApp One-Click Testing on Site
In this module, we will be teaching the tips, tricks, and techniques to how you can rank on YouTube. You will also be given the opportunity to purchase ad space on YouTube videos.
- How to Create a Youtube Channel
- Youtube Keyword Research
- Publish a High Retention Video
- Youtube Ranking Factors
- Youtube Video Optimization
- Promote Your Video Use of Playlists
Major topics covered are identifying influencers and establishing relationships with them. We use case studies to understand the practical application of the process in different industries
Learn the most effective use of text marketing for promotional purposes and maximize your gains! Text marketing is one of the best ways you can use to communicate with customers about time sensitive information and offers through messaging.
- Why SMS Marketing Effective?
- How Does SMS Marketing Work?
- Difference between Promotional Campaigns or Transactional Messages?
- Who Can Benefit from Using SMS Marketing?
- Best Sites for Bulk SMS Marketing
- SMS Marketing Tool Setup
- How to Send Bulk SMS Using Tool
- SMS Template and Report Analysis
- How to Purchase Credits?
The definition of entrepreneurship is that the method of beginning a business. People who develop a business model sometimes start with nothing and purchue an organization to grow it, but those who develop the skills themselves are entrepreneurs too. Digital Marketing helps you understand the real importance of putting creative entrepreneurship into your business.
Skills management is the practice of understanding, developing and deploying people and their skills. Well-implemented skills management should identify the skills that job roles require, the skills of individual employees, and any gap between the two. We are proud to announce our staff members has expertise in management skills as our skilled members bly understand the value in keeping overall practices regarding the same.
Our staff at Digital Trainee by believe in the concept of leadership. As we believe a leader must not only learn how to lead and guide others, but they must be able to do research, too. Our digital marketing program provides students with both knowledge and practical skills.
No matter how much you spend on digital marketing, it won’t help if you haven’t built up a strong public following. Digital marketing is all about knowing your audience and encouraging them to visit our website. The public relationship can be considered as a major aspect to life your business on almost every social network. Public relations may include an organization or individual gaining exposure to their
SA strategic arrangement is that the massive image and long-run focus of an organization. For huge established firms, this means a 3–5-year outlook whereas for startups, the outlook may be truncated to 2-3 years thanks to the fast-moving nature of the area. The SA strategy is an encompassing reflection of your company. It defines your business, market, competitors, objectives as the strategic and pounce point for everything you do or plan to do in the future.
Sales training is important for success. When you're meeting a potential customer, being prepared with information on your product, along with an evaluation and presentation will make all the difference. We at Digital Trainee have expertise in sales training that can help transform your business.
The most troublesome a part of any manager's job is people management. We help with the following tasks: compensation, hiring, performance management, organization development, safety, wellness, benefits, worker motivation, communication and administration.
Media planning is the process of finding a number of ad opportunities that focus on a target audience. It's outsourced so that it can use its sourcing and choosing of media platforms to advertise to people.
Personal branding is basically the ongoing method of building a prescribed image or impression in the mind of others regarding a private, group, or organization. Personal branding typically involves the application of one's name to various products.
- Personal branding
- How to build/Setup personal Social Account
- Benefits of personal branding
- How to increase personal brand to increase business
- Content Strategy for personal branding
- The personal branding process
- Personal branding Case Study
Canva is the easiest and quickest way for people to create info graphics. With its beautiful typography, photography, and illustration, it allows team members to communicate their ideas quickly and effectively. The field is known as communication design or graphic design depending on the context
- How to Create a Design from Scratch Using Canva
- Quick Tips to Make Your Designs Look Good
- How to Choose the Dimensions for Your Design
- How to Create a Background for Your Design
- How to Add Text, Images and More
- How to Design Images for Social Media Posting
Viral marketing or viral advertising is a business strategy that uses social networks to market products. Its name refers to how shoppers spread information and encourage others to buy a product in much the same way that a virus spreads in society. We at Digital Trainee teach you how it's done with effective creation.
- What is Viral Marketing
- How a Viral Campaign Works
- Advantages of Viral Marketing
- content strategy for a Viral campaign
- Monitoring and Analysis
- Examples of Viral Marketing
60+ Tools You Will Learn During Digital Marketing Courses in CADD Centre
| Batch Time | Start Date | Duration | Branch | Batch Type |
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10:00 AM - 12:00 PM |
7th June |
Weekdays (2 months) |
Nal Stop, Pune |
Online
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12:00 PM - 2:00 PM |
2nd June |
Weekdays (2 months) |
Nal Stop, Pune |
Classroom
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4:00 PM - 6:00 PM |
2nd June |
Weekdays (2 months) |
Nal Stop, Pune |
Online
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10:00 AM - 12:00 PM |
2nd June |
Weekdays (2 months) |
Nal Stop, Pune |
Online
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10:00 AM - 12:00 PM |
6th June |
Weekdays (2 months) |
Hadapsar, Pune |
Classroom
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As people were indoors and all the opportunities for growth became online, the active users increased. Digital Marketing Is One of The Best Career Choice Digital marketing has gradually developed over the years. It became more prevalent when people began spending more of their time indoors. To learn about new digital marketing trends, attend one of our Digital Marketing Courses at cadd centre Thane, Dombivali and Airoli to discover what businesses need now.
Covid-19 led all businesses to realize that they need a change. A change from analog to digital spaces. Digital marketing made the transition easy and effortless, this gave them an opportunity that cannot be missed.
Digital marketing opened doors for the business and to students who are looking for a technical, ever-lasting career. Students who earn their degree will be confident in the digital marketing industry, as they’ve seen that magic and will not leave it behind.
Digital marketing is moving at a fast pace and has been around for years. Search engines are the most popular way to start a business on the internet. Everyone should know how to start a business with digital marketing.
With the Lockdown and indoor behaviors, most of the companies were forced to move a portion of their marketing strategies online.
- As people were indoors and all the opportunities for growth became online, the active users increased.
- Businesses understood the importance of an online presence. They prioritize this as a major key to its success.
- Businesses realized that the future of using digital technology was improving the growth to their companies.
- It helped businesses and consumers transact easier. It raised the standard of living.
- People often shift into digital spaces as there is no boundary to digital space. With the help of Digital Markrting classes at CADD centre Thane, Dombivali, Airoli, we help clear out what digital marketing is and how one can get a career out of it.
Businesses had realized they needed to shift their business to digital space. The move would enable them to reach millions of people who were previously unapproachable.
Digital marketing has opened a lot of doors for students who are looking for a technically-based career. Students who complete their schooling can choose the field with no uncertainty issues, as people have seen the magic of digital marketing and will never step back.
Digital Marketing has following scope
- SEO Manager and specialist
- Content Writer
- PPC Expert
- Web Developer
- Social Media Manager
The work mainly is to improve the following in brands and that too just by sitting at their home:
• Targeting the right audience.
• Proper measurement of results.
• Checking the cost to sales ratio.
• Improved ROI significantly.
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Course content
- Introduction
- Email Marketing
- Search Engine Optimization
- Social Media Marketing
- YouTube Marketing
- Mobile Marketing
- Web Analytics
- Content Marketing
- Digital Marketing Overview
- Search Engine Optimization
- Local SEO
- App Store Optimization
- Website planning
- Search Engine Marketing (SEM)
- Online Display Advertising
- Mobile Marketing
- Video Marketing
- Remarketing And Conversion
- Social Media Optimization
- Facebook/Instagram Advertising
- LinkedIn Marketing
- Google Analytics
- Online Reputation Management
- Email Marketing
- Google Adsense
- Affiliate Marketing
- Lead Generation for Business
- Freelancing projects
- Growth Hacking Using Digital Marketing
- Mobile App Creation
- Social Media Automation
- WhatsApp Marketing
- YouTube SEO & AdSense
- Influencer Marketing
- SMS Marketing
- Entrepreneurship For Business
- Management & People Skills
- Leadership Fundamentals
- Public Relation
- Startup Plan & Strategy
- Sales Training
- Marketing Hacks
- Media Planning
- Personal Branding using digital marketing
- Graphics Designing Using Canva
- Viral Marketing
-
Expert Pro in Digital Marketing
- Introduction
- Designing with Canva
- Social Media Marketing
- Chatbot Marketing
- Social Media Automation
- Search Engine Marketing
- Remarketing
- Email Marketing
- Website Design
- eCommerce Website Creation
- Search Engine Optimization
- Google Tools
- YouTube Setup & SEO
- Affiliate Marketing
- Content Writing & Marketing
- Quora Marketing
- Online Reputation Management
- Marketing
- Video Editing
- Freelancing
- App Creation
- Podcast Training/ Marketing
- Drop Shipping
- Making money via Week blogging & Google Adsense
- Organic Lead Generation for Business
- Landing Page Lead Generation
- Performance Marketing
- Growth Hacking
- Facebook Business Manager
- Marketing Hacks/Campaign Optimization
- Personal Branding
- Public Relations
- Customer Relationship Management (CRM)
- Consumer Behavior Analysis
- 360 Degree Marketing Plan
- Sales Training
- How to start Digital Marketing Agency Setup with no cost?
- How to create Digital Marketing Service Packages?
- How to acquire client for Digital Marketing Services?
- How update ourslef in Digital Marketing
- Actual approach of a Digital Marketer in 2022
- Business Growth
- Start-up Planning & Strategy
- Industry Ready Capstone Project
- 6 Week Guaranteed Internship+ 4 Mock Interviews
